COURSE DESCRIPTION


B.B.A. Marketing or Bachelor of Business Administration in Marketing is an undergraduate Business Management course. Marketing is the study of market research and analysis, product designs, pricing, promotion, selling and distribution and other similar marketing concepts. Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales. The full degree course consists of six semesters in which the first four semesters are common to all the BBA programs and the last two concentrate and focus on the specialized subjects and topics related to the Marketing field.


B.B.A. Marketing Eligibility

  • The basic eligibility criterion for pursuing B.B.A. (Marketing) degree is qualifying 10+2 or equivalent examination in any stream from a recognized board of the country.

B.B.A. Marketing Course Suitability

  • They should be should be very tactful when dealing with clients and be patient and possess keen business expertise.
  • The must have good communication skills, leadership quality, ability to motivate and work as part of a team, ability to understand and solve problems are the needed attributes.
  • Quick thinking and the ability to come up with new ideas are advantageous also are good for the course.
  • They must be self confident and always be updated with the current affairs and be familiar with advertising and merchandising techniques.
  • Good computer knowledge especially in software like Excel and Power Point is an added advantage for this profession.

How is B.B.A. Marketing Course Beneficial?

  • Marketing is the most important and most critical business activity. Even the success of financial services (like banking and insurance) and products like loans and credit cards are dependent on how well they are marketed.
  • Studies reveal that the success or failure of products and services depends entirely on the marketing efforts put in and marketing strategy employed by the companies.
  • Marketing has always been the first option for students who are on a lookout for a highly paid and a rewarding career. The pay packages offered to the marketing professionals are quite decent and there is ample scope for career development.
  • BBA (Marketing) degree holders with some experience can always benefit from excellent career opportunities. The job profiles in this highly lucrative field range right from Marketing Executives to the top Management roles in almost all the organizations. Marketing, as a career, has always been the favourite among enthusiastic youngsters who prefer target responsibilities along with a lot of travel.

COURSE ELIGIBILITY


The basic eligibility criterion for pursuing B.B.A. (Marketing) degree is qualifying 10+2 or equivalent examination in any stream from a recognized board of the country.
  • B.B.A. Marketing Syllabus

    Syllabus of Marketing as prescribed by various Universities and Colleges.

    Sr. No.

    Subjects of Study

    1

    Marketing Concepts

    2

    Marketing Research

    3

    Marketing Planning

    4

    Principles of Sales Management

    5

    Sales Forecasting

    6

    Market Segmentation

    7

    Market Evaluation and Controls

    8

    Marketing Audit

    9

    Marketing Ethics

    10

    Advertising Management

    11

    Consumer Behaviour

    12

    Brand Management

    13

    Industrial Marketing

    14

    Business Communication

    15

    Project Management

    16

    Business Laws

    17

    Corporate Governance and Business Ethics

    18

    Research Methodology     

    19

    Economic Analysis

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