COURSE DESCRIPTION


M.B.A. e-Commerce or Masters of Business Administration in e-Commerce is a postgraduate Commerce course. e-Commerce (electronic commerce) is buying and selling of goods and services through internet using a variety of applications. The course comprises the concepts, vocabulary and procedures associated with e-Commerce and the Internet. Some of the topics include development of the Internet and e-Commerce, options available for doing business on the Internet, features of Web sites and the tools. The duration of the course is two years and it is career orienting in nature that provides many jobs after its completion.


M.B.A. e-Commerce Eligibility

  • An undergraduate with minimum 50% marks from a recognised university board.

M.B.A. e-Commerce Course Suitability

  • They should possess mathematical and logical thinking skills necessary for it.
  • They can pay attention to detail; have good communication and interpersonal skills and work with team spirit.
  • They should be up to date with research and developments in the very field.
  • Students willing to enhance their educational qualification and get promotions are suitable for the course.

How is M.B.A. e-Commerce Course Beneficial?

  • After passing the course they can join banking sector along with other commercial hubs.
  • They can go for further higher studies like M.Phil. and Ph.D. after this course.
  • They can apply for Indian Economics Services.
  • Candidates can join e-Commercial companies (online shopping websites).

COURSE ELIGIBILITY


An undergraduate with minimum 50% marks from a recognized university board.
  • M.B.A. e-Commerce Syllabus

    Syllabus of e-Commerce as prescribed by various Universities and Colleges.

    Sr. No.

    Subjects of Study

    1         

    Introduction to E-commerce: Introduction, E-commerce or Electronic Commerce- An Overview, Electronic Commerce – Cutting edge, Electronic Commerce Framework

    2         

    Evolution of E-commerce: Introduction, History of Electronic Commerce, Advantages and Disadvantage of E-commerce, Roadmap of e-commerce in India

    3         

    Network Infrastructure:  Introduction, Network Infrastructure- An Overview, The Internet Hierarchy, Basic Blocks of e-commerce, Networks layers & TCP/IP protocols, The Advantages of Internet, World Wide Web

    4         

    E-commerce Infrastructure: Introduction, E-commerce Infrastructure-An Overview, Hardware, Server Operating System, Software, Network Website

    5         

    Managing the e-Enterprise:  Introduction, e-Enterprise, Managing the e-Enterprise, E-business Enterprise, Comparison between Conventional Design and E-organisation, Organisation of Business in an e-Enterprise

    6         

    e-Commerce Process Models: Introduction, Business Models, E-business Models Based on the Relationship of Transaction Parties, e-commerce Sales Life Cycle (ESLC) Model

    7         

    Risks of Insecure Systems: Introduction, An Overview of Risks Associated with Internet Transactions, Internet Associated Risks, Intranet Associated Risks, risks associated with Business Transaction Data Transferred between Trading Partners

    8         

    Management of Risk: Introduction, Introduction to Risk Management, Disaster Recovery Plans, Risk Management Paradigm

    9         

    Electronic Payment Systems: Electronic Payment Systems, Electronic Cash, Smart Cards and Electronic Payment Systems, Credit Card Based Electronic Payment Systems, Risks and Electronic Payment Systems

    10     

    Electronic Data Interchange(EDI): The Meaning of EDI, History of EDI, EDI Working Concept, Implementation difficulties of EDI, Financial EDI, EDI and Internet

    11     

    E-Marketing: The scope of E-Marketing, Internet Marketing Techniques

    12     

    Website Design Issues: Factors that Make People Return to Your Site, Strategies for Website Development

    13     

    Consumer Oriented Business: Consumer Market, One-to-One Marketing, Consumer Demographics, Maintaining Loyalty, Gaining Acceptance, Online Catalogue, the Pilot Catalogue, A Unique Search Engine

    14     

    Management Challenges and Opportunities: New Business Model, Required Changes in Business Processes, Channel Conflicts, Legal and Regulatory Environment for e-commerce, Security and Privacy, Managerial Opportunities

    15     

    Future Directions: Software Agents, Technology Behind Software Agents, Types of Software Agents, Characteristics and Properties of Software Agents, Frame-work for Software Agent-based e-commerce, m-commerce, m-commerce Architecture, Areas of Potential Growth and Future for m-commerce.

University of Technology (UOT), Jaipur

Jaipur, Rajasthan

University of Technology is established by the Govt. of Rajasthan through State Legislature under the Act No 28 of 2017. It is UGC recognized University under section 2(f) of the UGC Act 1956. University of Technology is sponsored by the renowned label in the education domain, Deepshikha Kala Sansthan, Jaipur..

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