COURSE DESCRIPTION


M.B.A. Marketing Management or Master of Business Administration in Marketing Management is a postgraduate Sales and Marketing Management course. Marketing is the process of creating interest in customer regarding goods or services. It is done through strategy that underlies sales techniques, business communication and business development. The course comprises study relating to market research and analysis, product designs, pricing, promotion, selling and distribution and other similar marketing concepts. Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales. The full degree course consists of four semesters in which the first two semesters are common to all the MBA programs and the last two concentrate and focus on the specialised subjects and topics related to the Marketing field.


Some of M.B.A. Marketing Management Specialisations

  • Advertising Management
  • International Marketing
  • Interactive Marketing
  • Sales and Merchandising Studies
  • Marketing Research
  • Accounting and Bookkeeping
  • Business Management and Operations
  • Business Economics Programs
  • Entrepreneurship and Small Business Development
  • Marketing for Travel and Tourism Operations
  • Business Marketing Operations
  • Special Product Marketing
  • Marketing for Apparel and Accessories
  • Master Certificate in Internet Marketing
  • Integrated Online Strategies
  • Search Engine Marketing & Usability
  • Advanced Search Engine Marketing
  • Advanced Interactive Marketing & Measurement
  • Advanced Mobile Marketing
  • Advanced Social Media Marketing
  • Advanced Email Marketing

M.B.A. Marketing Management Eligibility

  • A bachelor`s degree in any stream is the pre-requisite for pursuing an MBA degree in Marketing Management.
  • Some reputed universities conduct a common entrance test (GMAT, CAT, XAT, MAT, etc) for admission into its management courses but there are no different entrance tests for MBA in Marketing.  
  • The common entrance test includes different papers like English, problem solving, data analysis and interpretations, numerical ability, logical reasoning and general awareness.

M.B.A. Marketing Management Course Suitability

  • Students should be tactful when dealing with clients and be patient and possess keen business expertise.
  • They should have good communication skills, leadership quality and ability to motivate and work as part of a team, ability to understand and solve problems.
  • They must be self confident and always be updated with the current affairs and be familiar with advertising and merchandising techniques.
  • They should also have good computer knowledge especially in software like Excel and Power Point is an added advantage for this profession.

How is M.B.A. Marketing Management Course Beneficial?

  • Studies reveal that the success or failure of products and services depends entirely on the marketing efforts put in and marketing strategy employed by the companies.
  • Marketing has always been the first option for students who are on a lookout for a highly paid and a rewarding career. The pay packages offered to the marketing professionals are quite decent and there is ample scope for career development.
  • MBA (Marketing) degree holders with some experience can always benefit from excellent career opportunities. The job profiles in this highly lucrative field range right from Marketing Executives to the top Management roles in almost all the organisations. Marketing, as a career, has always been the favourite among enthusiastic youngsters who prefer target responsibilities along with a lot of travel.
  • Marketing manager, market research analyst, brand manager and new product manager are some of the job profiles available for MBA marketing professionals. Some other specialized corporate positions include advertising manager, marketing communications manager, sales manager and public relations director. The advertising agencies hold great scope for marketing professionals in specialized areas like direct marketing, advertisement and jobs related to communications. Persons with strong financial skills can also opt for a career in strategic or market related planning.

COURSE ELIGIBILITY


A bachelor`s degree in any stream is the pre-requisite for pursuing an MBA degree in Marketing Management.
  • M.B.A. Marketing Management Syllabus

    Syllabus of Marketing Management as prescribed by various Universities and Colleges.

    Sr. No.

    Subjects of Study

    1

    Marketing Concepts

    2

    Marketing Research

    3

    Marketing Planning

    4

    Principles of Sales Management

    5

    Sales Forecasting

    6

    Market segmentation

    7

    Market Evaluation and Controls

    8

    Marketing Audit

    9

    Marketing Ethics

    10

    Advertising Management

    11

    Consumer Behaviour

    12

    Brand Management

    13

    Industrial Marketing

    14

    Business Communication

    15

    Project Management

    16

    Business Laws

    17

    Corporate Governance and Business Ethics

    18

    Research Methodology     

    19

    Economic Analysis

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