B.B.A. Marketing or Bachelor of Business Administration in Marketing is an undergraduate Business Management course. Marketing is the study of market research and analysis, product designs, pricing, promotion, selling and distribution and other similar marketing concepts. Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales. The full degree course consists of six semesters in which the first four semesters are common to all the BBA programs and the last two concentrate and focus on the specialized subjects and topics related to the Marketing field.

B.B.A. Marketing Eligibility

  • The basic eligibility criterion for pursuing B.B.A. (Marketing) degree is qualifying 10+2 or equivalent examination in any stream from a recognized board of the country.

B.B.A. Marketing Course Suitability

  • They should be should be very tactful when dealing with clients and be patient and possess keen business expertise.
  • The must have good communication skills, leadership quality, ability to motivate and work as part of a team, ability to understand and solve problems are the needed attributes.
  • Quick thinking and the ability to come up with new ideas are advantageous also are good for the course.
  • They must be self confident and always be updated with the current affairs and be familiar with advertising and merchandising techniques.
  • Good computer knowledge especially in software like Excel and Power Point is an added advantage for this profession.

How is B.B.A. Marketing Course Beneficial?

  • Marketing is the most important and most critical business activity. Even the success of financial services (like banking and insurance) and products like loans and credit cards are dependent on how well they are marketed.
  • Studies reveal that the success or failure of products and services depends entirely on the marketing efforts put in and marketing strategy employed by the companies.
  • Marketing has always been the first option for students who are on a lookout for a highly paid and a rewarding career. The pay packages offered to the marketing professionals are quite decent and there is ample scope for career development.
  • BBA (Marketing) degree holders with some experience can always benefit from excellent career opportunities. The job profiles in this highly lucrative field range right from Marketing Executives to the top Management roles in almost all the organizations. Marketing, as a career, has always been the favourite among enthusiastic youngsters who prefer target responsibilities along with a lot of travel.


The basic eligibility criterion for pursuing B.B.A. (Marketing) degree is qualifying 10+2 or equivalent examination in any stream from a recognized board of the country.
  • B.B.A. Marketing Syllabus

    Syllabus of Marketing as prescribed by various Universities and Colleges.

    Sr. No.

    Subjects of Study


    Marketing Concepts


    Marketing Research


    Marketing Planning


    Principles of Sales Management


    Sales Forecasting


    Market Segmentation


    Market Evaluation and Controls


    Marketing Audit


    Marketing Ethics


    Advertising Management


    Consumer Behaviour


    Brand Management


    Industrial Marketing


    Business Communication


    Project Management


    Business Laws


    Corporate Governance and Business Ethics


    Research Methodology     


    Economic Analysis

Pratap University, Jaipur

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Along with academics, Pratap University makes sure that our students can enjoy extracurricular activities also. Pratap University encourages and organizes various sports, cultural and technical events in close co-ordination with the team of faculty and staff members..


University of Technology (UOT), Jaipur

Jaipur, Rajasthan

University of Technology is established by the Govt. of Rajasthan through State Legislature under the Act No 28 of 2017. It is UGC recognized University under section 2(f) of the UGC Act 1956. University of Technology is sponsored by the renowned label in the education domain, Deepshikha Kala Sansthan, Jaipur..

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