B.Des. Visual Communication or Bachelor of Design in Visual Communication is an undergraduate Mass Communication course. Visual communication is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources. This is generally three academic years course and it may be different from place to place. It may be provided on part time basis by certain institutes. The course opens many fields for the candidates after its completion in various fields.

B.Des. Visual Communication Eligibility

  • The candidates should complete their 10+2 or its equivalent exam in Science stream with Electronic Media as one of the subjects.
  • The marks of admission for this course may vary from college to college.
  • In various colleges it conducts entrance exams plus interview and percentage of 12th class for the admission of students.

B.Des. Visual Communication Course Suitability

  • The course is suitable for those who are willing to go for teaching fields at higher degree level i.e. college and university level both in private and government institutions. 
  • They should have a creative and inventive mind and an interest in physics and mathematics is essential to take up this challenging career. 
  • The candidates should be creative problem solver and conceptual aptitude which are necessary skills for this course.

How is B.Des. Visual Communication Course Beneficial?

  • After completing the course, they are employed by design consultants, book and magazine publishers, multimedia and web design companies, advertising and publicity agents and as in-house designers for large corporations, and state and semi-state bodies. 
  • There are opportunities for graduates also exist in the fields of television and film design, exhibition and display. 
  • It should also be noted that many graduates of Visual Communication have scopes of setting up their own very successful design companies.


The candidates should complete their 10+2 or its equivalent exam in Science stream with Electronic Media as one of the subjects.
  • B.Des. Visual Communication Syllabus

    Syllabus of Visual Communication as prescribed by various Universities and Colleges.

    Sr. No.

    Subjects of Study


    Design Drawing - Drawing (Mediums & Techniques)


    Graphic Composition & Layouts/Colour- Basics and Colour Palettes


    Digital Methods


    Basic Typography


    Basic Photography


    Cinema & Film History/Basics of Moving Images


    Printing & Production Methods


    Design Project I


    Inter-Design Studies


    Elective I
    Photography I
    Visual Merchandising I


    Design Project II


    Materials for Communication Medias


    Digital Methods II


    Contextual Photography


    Typography II


    History of Design/Visual Study


    Design Project III


    Inter-Design Studies II


    Elective II 
    Photography II
    Visual Merchandising II

Vivekananda Global University (VGU) Jaipur

Jaipur, Rajasthan

Vivekananda Global University(VGU) , Jaipur is the leading private university of Rajasthan established by Rajasthan State Assembly Act 11/2012 and sponsored by Bagaria Education Trust,Jaipur..


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