M.A. (Fashion Merchandising)

COURSE DESCRIPTION

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M.A. Fashion Merchandising or Master of Arts in Fashion Merchandising is a postgraduate Management course. Course is simple to be an innovative, challenging and inspiring programme for those who want to be future leaders in fashion merchandise management/the fashion industry. This course will maximise your ability to create design solutions that work in the real world. It aims to progress your understanding of contemporary visual merchandise practice and teach you how to manage the wider requirements of the fashion retail industry.

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M.A. Fashion Merchandising Eligibility

• Minimum 50% marks at Higher & Senior Secondary level (10^th & 12^th) and Graduation with minimum 50% marks from any of the recognized University.

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M.A. Fashion Merchandising Course Suitability

• The Course is suitable to understand the fashion industry cycle from product development to consumer.
• They should have hands-on experience with merchandising software and related programs utilized in the industry. 
• Applicants should also be able to apply principles of business administration and marketing techniques.  
• They should also be able to create a quality marketing strategy, have valuable, practical experience through program-related, faculty-monitored internships or job-related assignments.

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M.A. Fashion Merchandising Syllabus

Syllabus of Fashion Merchandising as prescribed by various Universities and Colleges.

Sr. No.	Subjects of Study
1	Fashion Merchandising
2	Retail Management
3	Fashion Analysis and Forecasting
4	Marketing and Promotion Strategies
5	Visual Merchandising
6	Economics
7	Financial Accounting
8	Fashion Market Research

How is M.A. Fashion Merchandising Course Beneficial?

• Programme provides students with comprehensive training in business and management for the apparel industry, with a focus on developing them as independent solution providers and pro-active managers with strong intellectual, analytical and professional skills. 
• It is an extensive programme that provides the students with a firm grounding in commercial concepts, principles and skills for managing business in today's global environment; product knowledge required for the apparel business; and relevant and extended work exposure in the industry.

COURSE ELIGIBILITY

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Minimum 50% marks at Higher & Senior Secondary level (10th & 12th) and Graduation with minimum 50% marks from any of the recognized University.