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M.B.A. (Event Management)

COURSE DESCRIPTION

M.B.A. Event Management or Master of Business Administration in Event Management is a postgraduation Management course. Event management is one of the most popular and fastest growing industries. M.B.A. (Event Management) was designed through extensive consultation with some of the leading organizations working with the events industry. M.B.A. (Event Management) will help students acquire a thorough knowledge and understanding of multiple facts of the Event accounting, 'Event advertising, Marketing, Presentation and Sponsorship skills, Modern event management including computer application, Corporate communication, Brand management, Event catering, Venue management etc.

M.B.A. Event Management Eligibility

  • Minimum 50% marks at Higher & Senior Secondary level (10th & 12th)
  • Graduation with minimum 50% marks from a recognized University

M.B.A. Event Management Course Suitability

  • Students who are seeking to continue their education in Event Management with a specialization in management, advertising, Marketing, Presentation Event catering, and Venue management or a variety of other areas are good suit for it.
  • Graduates have numerous employment options available to them in private corporations and the public sector.
  • Candidates should be up to date and familiar with the current events/occurring both in India and outside it.
  • They also possess excellent time management skills such as the ability to coordinate not only yourself, but the scheduling of the entire team helping with the event.

How is M.B.A. Event Management Course Beneficial?

  • M.B.A. (Event Management) course would sharpen vision, increase business acumen, enhance event management skill set and help to view things with a 360 degree business perspective of the student of Event Management.
  • M.B.A. (Event Management) will help students acquire a thorough knowledge and understanding of multiple facts of the accounting.
  • They can also go for further research studies in the very subjects.
  • They can also go for teaching fields in schools, colleges and universities after passing some certain qualifications.

COURSE ELIGIBILITY

Minimum 50% marks at Higher & Senior Secondary level (10th & 12th)

  • M.B.A. Event Management Syllabus

    Syllabus of Event Management as prescribed by various Universities and Colleges.

       Sem. I

    Sr. No.

    Subjects of Study

    1

    Economics and Management Decisions

    2

    Qualitative Technique

    3

    Business Communication and Negotiation Skills

    4

    Organization Behaviour

    5

    Marketing Management

    6

    Principles of Event Management

    7

    Financial Accounting

       Sem. II

    1

    Consumer Behaviour and Brand Management

    2

    Research Methodology and Applied Statistics

    3

    Human Resource Management

    4

    IT for Event Management

    5

    Marketing Communication for Special Event

    6

    Event Planning

    7

    Media Economics

    8

    Financial Management

       Sem. III

    1

    Advertising Management

    2

    Event Marketing Campaign

    3

    Event Production and Logistics

    4

    Management Information Systems

    5

    Budgeting and Costing of Events

    6

    Sales Promotion and Brand Management

    7

    Event Campaign

    8

    Event Production and Logistics

    9

    Event Management (Corporate and Social)

    10

    Summer Internship

    12

    Dissertation I

       Sem. IV

    1

    Cross Cultural Management

    2

    Public Relations

    3

    Culture and Entertainment

    4

    Entrepreneurship

    5

    Event Risk Management

    6

    Dissertation II

Nims University

Jaipur, Rajasthan

Synch with the mission of creating pathways through career to future, the Nims University has emerged as the largest and best self-financed university in North-India. Structured at par with the composite model universities of the leading nations of the world, the Nims University has been legendary in quality teaching and action oriented research in all disciplines..

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